GAMES SECTOR TECHNOLOGY RESEARCH RECOMMENDATIONS:
Research Direction 1: Engaging technologies for immersive games (raising immersiveness)
There is an evident increasing interest in natural interfaces, virtual reality, holographic and augmented reality technologies as the vehicle for enhancing user engagement.
Game developers are starting to focus on immersion issues to augment user engagement. By combining high-resolution imagery with high fidelity sound and haptic feedback, Virtual Reality (VR) has the potential to offer almost total immersion.
Although VR doesn’t currently have the portability and accessibility of classic mobile technologies, the renewed interest and innovation in the field does reflect growing consumer demand for immersion of the game experiences. Advances in graphics, computing power and interface devices such as the Leap, Kinect, Omni,wearable devices have opened the door to a new level of sophistication of virtual reality.
Research Direction 2: Technologies for collaborative user-generated games.
There is a need for open solutions supporting the co-creation of games across all the major global platforms using efficient multiplatform publishing. These solutions are required to have powerful engines and tools, intuitive workflows and fast iteration, in order to ensure the complete control during the creation and the smooth deployment of the game on multiple platforms including mobile phones, tablets, netbooks and PCs.
Research Direction 3: Personalised games
A personalised game is a game that utilises player models and preferences for the purpose of tailoring the game experience to the individual player. The games industry is starting to embrace data analytics and use player data in more sophisticated ways. However, delivering real player insight is not straightforward. The personalisation process needs to be integrated into game design from the start of development and executed with clear focus and objectives.
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